Facility Logistics Outsourcing Fine Art Production
Industry Profile Service sector Manufacturing sector
Geographic Scope Regional Global
Customer Relationship Contractual Transactional
Marketing Model Business to Business Business to Consumer
Sales Model High volume/low value Low volume/high value
It was late 2008 and Canadian businessman Donald Ian McCaw was nervous. The collapse of Lehman Brothers had turned talk of recession into talk of depression, especially among customers of McCaw’s facility logistics outsourcing business. For the first time, he considered the possibility that the company he had built from scratch over the previous15 years might be overwhelmed by forces beyond his control. In the anxiety of the moment he vowed that, if he survived the current emergency, he would work hard to broaden his financial base.
And so began an urgent quest for economic diversity, for a business whose strengths would compliment McCaw’s existing operation. After a year of broad research and consultation, he identified the FINE ART PRODUCTION INDUSTRY as ideal for his purposes. In typical fashion, he conceived of the opportunity in analytical terms: