Facility Logistics Outsourcing          Fine Art Production

Industry Profile                     Service sector                                        Manufacturing sector

Geographic Scope                 Regional                                                Global

Customer Relationship        Contractual                                            Transactional

Marketing Model                 Business to Business                             Business to Consumer

Sales Model                          High volume/low value                         Low volume/high value


The Mba Fabrications Story

 

It was late 2008 and Canadian businessman Donald Ian McCaw was nervous.  The collapse of Lehman Brothers had turned talk of recession into talk of depression, especially among customers of McCaw’s facility logistics outsourcing business. For the first time, he considered the possibility that the company he had built from scratch over the previous15 years might be overwhelmed by forces beyond his control. In the anxiety of the moment he vowed that, if he survived the current emergency, he would work hard to broaden his financial base. 

And so began an urgent quest for economic diversity, for a business whose strengths would compliment McCaw’s existing operation. After a year of broad research and consultation, he identified the FINE ART PRODUCTION INDUSTRY as ideal for his purposes. In typical fashion, he conceived of the opportunity in analytical terms: